Egypt's construction sector is currently witnessing a massive shift toward rapid urbanization, particularly in the New Administrative Capital. However, the arid climate and high temperature fluctuations often lead to the cracking and degradation of traditional stone and gypsum building decorative materials, creating a demand for more resilient alternatives.
The local market has traditionally relied on expensive imported natural marble. With the rising cost of logistics and the need for faster installation in commercial projects, there is a surging preference for pvc marble which offers the same visual luxury but with significantly higher durability and lower maintenance costs.
Furthermore, humidity levels in coastal cities like Alexandria require materials that are moisture-proof and termite-resistant. This has pushed the industry toward advanced board for interior design that utilizes non-porous plastic composites to prevent mold growth and ensure long-term structural integrity.
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